The Importance of Advertising Rate Cards

Advertising is not particularly cheap, but it is necessary. No business can live without advertising in some form; even small home industries that rely mostly on word-of-mouth need to do something to bring their products and services to the public’s attention. This could be as simple as handing out business cards or flyers at fetes or flea markets or buying space in local newsletters. Of course to be really effective it’s best to advertise in local or national newspapers, on local or national radio and, if the budget stretches that far, in magazines and on television. When determining how to spread your budget over the various advertising media, you need to know how different ads are priced and this is where rate cards come in.

Wikipedia defines a rate card as: a document containing prices and descriptions for the various ad placement options available from a media outlet.

But that is not all. To be really useful a rate card needs to tell you more about that particular medium’s audience. For instance, the rate card should contain information on its demographic – pet owners, financial advisers, women at leisure and teenagers, etc. A newspaper or magazine should provide information on its circulation and readership. They also need to include the dimensions of the various ads available, as well as contract options. All media need to let you know about schedule dates and deadlines.

In many cases the pricing on rate cards is flexible. Businesses new to advertising might not know this, which is why it’s a good idea to hire an advertising agency or media buyer to negotiate on your behalf. These agencies usually possess up-to-date rate cards for all media, including burgeoning online avenues. They also usually have good relationships with those selling advertising and will be able to negotiate discounted rates depending on the duration of your campaign, the size of the ad and the amount of advertising space available.

New Liability Insurance Covers False Advertising Including CA Prop 65 Claims

A unique liability insurance policy packaged by experts in the dietary supplement and herbal industries was only just rolled out at the Nutrition Business Journal Summit Conference in Dana Point, CA. Although at first focusing on the dietary supplement/herbal product industries, the coverage can apply to any business. Of unique significance is coverage for Proposition 65 lawsuits, which have proliferated in California. Companies are experiencing the sting of “bounty hunter” lawsuits including civil actions by various state or local authorities.

False Advertising Insurance
Before this policy was announced, there was no coverage obtainable for “false advertising.” Sadly most people figure they have such insurance under the “Personal and Advertising Injury” division of their commercial general liability policy. The truth, commonly uncovered after a lawsuit for false advertising comes in the door, is that a standard commercial liability policy contains absolutely no insurance for allegations of false advertising. With the announcement of this recent policy, coverage is now purchasable. The new policy particularly defines what constitutes “false advertising” which will prompt the coverage.

Proposition 65 Coverage
Again, heretofore there has not been any insurance coverage obtainable for the financial consequences of enforcement of the provisions of California’s Proposition 65. As a practical matter, allegations of high levels of lead have been the biggest single trigger of litigation, which can be initiated by public enforcers like state or local district attorneys or independent plaintiffs suing “in the public interest.” Experts have said that there are perhaps thousands of goods sold in California with lead levels more than the legal threshold, and without the proper warning labeling mandatory on the packaging of such products. Companies selling these goods without appropriate analytical testing or the warning are “at risk” according to Frank Jaksch, President of ChromaDex, an Irvine, CA-based testing laboratory

Standard Proposition 65 settlement costs, which some have labeled as “legalized extortion,” include defense costs, plaintiff’s attorney costs, civil penalties, and payments in lieu of civil penalties. According to numbers gathered by a leading trade association the average Prop 65 settlement cost, including attorney fees, exceeds $100,000.

Internet Marketing Online – Advertising For Small Business

Strategic Internet Marketing Online Advertising Is Apparently the Solution for Small Businesses

You know, it’s so common these days to see the average small business owner have to close his or her doors.

Unfortunately, many factors come into play but one in particular seems to be the root of the problem.

Allow me to share a story with you.

Once upon a time….. (Just kidding!)

In life, we all encounter problems we must face in order to continue moving forward. But in the life of one particular business owner, which I will refer to as John, life just seemed as if it had something out for him.

You see, John owned a small brick and mortar business that specialized in helping homeowners in financial crisis. He had the best intentions (to help as much as possible those losing their homes) and was very knowledgeable in his field.

But there was one particular issue he always encountered, not having enough business to keep him afloat. Then again, here lies the problem.

Having a high level of knowledge and running his business with honesty and integrity did John no justice because no one actually knew who this person and his business was.

You see, John focused his business entirely among the idea that by what he has to offer to the community, his business would flourish.

Unfortunately, as with many other businesses, this is not the case. You can have THE BEST product or service on earth, but if no one knows about it, how will you become profitable?

Here lies the issue of proper marketing, especially internet marketing with online advertising.

As with the case of many other business owners that are closing their doors, their main business obstacle is the fact that their business is not viewed enough by the public eye.

The Obvious Marketing Solution For Small Businesses No matter the size of a particular small business, achieving a high level of exposure in a marketing campaign is obviously the goal that they must achieve.

Currently, many small businesses are making the right choice, the choice of creating an internet marketing campaign for their online advertising.

And there’s no doubt that those in “Generation Y” are a lot more savvy with the internet and are becoming the majority as far as a customer base.

So wouldn’t you think that the obvious choice would be for the small business to focus more on an online campaign than on offline (flyers, yellow-pages, etc.) in order to generate more sales?

The answer is YES! They must create an internet marketing campaign for the online advertising of their particular business, especially if the business focuses on more of a localized target audience.

Use Emotional Intelligence to Get Out of Debt

We all know what Intelligence Quotient (IQ) is, but have you been hearing the buzz lately about Emotional Quotient (EQ)? Well, if you haven’t, then I’ll start with a basic definition from Psychology Today:

What Is Emotional Intelligence?

Emotional intelligence is the ability to identify and manage your own emotions and the emotions of others. It is generally said to include 3 skills:

  1. Emotional awareness, including the ability to identify your own emotions and those of others;
  2. The ability to harness emotions and apply them to tasks like thinking and problems solving;
  3. The ability to manage emotions, including the ability to regulate your own emotions, and the ability to cheer up or calm down another person

In achieving financial freedom from debt, we can apply the same skills in sustaining our long term goals, or even short cutting the time and effort involved by finding the best possible solution for our particular concerns.

So, what does getting a hold of our emotions have to do with getting out of debt? Great Question and one that I looked at from a money making standpoint. In a recent article by Inc. magazine entitled, 12 Habits That Set Ultra Successful People Apart. The highlight of this article was a discussion on how the ultra successful people use EQ to get stuff done and you can too.

Here are some key tools to help you get out of debt:

  • Keep your composer by monitoring your emotions and what it feels like to have this much debt that you cannot manage. Remember that no matter what, this too shall pass. Focus on the outcome rather than the present mess, to carry you through.
  • Get informed and be knowledgeable. When you are constantly working on yourself to increase your own self awareness about how you earn, manage, and grow financially because you’re passionate about it, then, you’re ready to get out of debt completely. Gather all the information you need to make a well-informed decision for yourself.
  • Take your time and be deliberate in your decisions. Impulsiveness may have gotten you into financial trouble, but financial freedom from debt requires you to slow down and logically think through the problem.